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They have been able to capitalize on trends and pseudo celebrities at the right time. Despite competition from everyone and everywhere, Playboy is still the foremost magazine which make statements on sexuality with a splash of class. Playboy has been in our vernacular for over a half-century and is still as strong a brand today as it was yesterday. Of course, we can't leave out those in-depth articles (ha-ha) which pretty much are white noise next to photo spreads of sprawled out naked women and their sexy poses.
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Heff created an absolute gold mine when he tapped into the male audience seeking pictures of beautiful women. Playboy is an iconic magazine started by magazine mogul Hugh Hefner back in 1953.